Are you thinking of the best ways to create an effective case study? Yes? Then you’ve stumbled on the right page. When written perfectly, a good case study can engage prospective clients, demonstrate your ability to solve real problems and showcase your results. This is why you need to write a solid outline first to establish proper flow in your case study.
Luckily, at Writers Nests, we’ve got a team of professional writers who’ve worked on hundreds of case studies. We’re willing to spill a few secrets on how to write an impressive case study that’ll get you the results you need, academic or business-wise.
So buckle up as we demystify the process of creating a case study and empower you to tell a story that captivates your audience.
Step 1: Identifying the Problem and Solution
Every good case study begins with a problem that needs solving. Therefore, begin by identifying a real-life problem or audience pain point your readers can relate to spark their interest.
Once you’ve pinpointed the problem, you need to offer the solution. This is the part where you showcase how your subject, whether it’s a product, service, or strategy, provides a solution.
The solution can answer in-depth questions like:
- How does the product, service, or strategy solve the reader’s problem?
- How is the product or service different from its competition?
- What are the key features of the product or service?
If you make the problem and solution the backbone of your case study, you’ll lay the groundwork for an interesting and effective case study.
Step 2: Identifying Your Subject
Now that you have your problem and solution, it’s time to focus on your subject. The subject is the protagonist of your case study and the main focus of your research. In this step, you need to provide the following context about your subject:
- Who is your subject?
- What challenges were they facing?
- Why did they turn to your solution?
If you humanize your subjects, you’ll make them relatable to your audience.
Step 3: Researching Your Subject
Once you identify the subject of your case study, you need to step into the research phase. This is where you conduct interviews, gather data, and collect testimonials. Put your detective hat on and find out details about the subject’s journey.
Let’s say you’re writing a case study about a company’s product or service. Your subject will most likely be a previous customer of the company. Therefore, you need to ask them specific details about their needs and expectations, such as:
- What problem did the product/service solve for them?
- Had the customer tried to solve the problem before with other competitors’ products/services? If yes, what was the outcome?
- How would the customer describe the customer service?
- What positive impact did the product/service have on them?
The research aims to present a comprehensive view that will resonate with your audience and build trust in your case study.
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